Suneel Reddy — writing on credit, risk & building businesses

I build businesses that are designed to make money — not ones that only make money if everything goes right. That single distinction has shaped a 25-year path across two continents and four very different industries.

I spent 15+ years in the United States turning credit risk into software — starting as an engineer at eCredit and rising to Director of Software Services at Cortera, where I helped Fortune 500 lenders decide who to trust with money. Along the way I built "follow-the-sun" delivery teams in India that held onto 85%+ of their clients.

In 2016 I moved home to Hyderabad and started over as a founder. Today I run a deliberately uncorrelated portfolio: an instant B2B credit-rating platform for India's MSMEs; Follow The Tail, a science-backed D2C pet-nutrition brand; Karuna Wellness, a physiotherapy and rehabilitation practice; and Strategic Insight Advisors. I'm also a qualified Independent Director.

Four industries, one discipline: read the unit economics, earn the customer's trust, and make sure the margin is structural rather than lucky.